Sans Normal Hidam 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, app design, editorial, branding, packaging, friendly, playful, modern, approachable, clean, warmth, clarity, accessibility, contemporary tone, simplicity, rounded, soft, geometric, open, airy.
This sans serif has soft, rounded terminals and a largely monoline stroke that keeps texture even across lines. Forms lean geometric with circular bowls and smooth, continuous curves, while corners are gently eased rather than sharp. Counters are open and generously proportioned, and the overall spacing reads relaxed, producing a light, breathable rhythm in both uppercase and lowercase. Numerals follow the same rounded, simplified construction for a consistent set.
It suits interface copy, product labels, and contemporary branding where a warm, rounded sans can soften the tone. The clean shapes and open counters also make it a solid option for short-to-medium editorial text, captions, and marketing materials that need clarity without a rigid, technical feel.
The rounded construction and easy rhythm give the face an informal, friendly tone. It feels modern and lighthearted without becoming novelty, making text appear welcoming and low-pressure.
The design appears intended to combine geometric clarity with softened terminals to create a modern sans that feels friendly and accessible. It prioritizes smooth curves, open apertures, and an even typographic color to stay readable while projecting a casual, approachable voice.
Several characters show subtle asymmetries and humanized joins that prevent the geometry from feeling sterile, especially in diagonals and the way curves meet stems. The overall color stays even in paragraphs, with a smooth, non-spiky silhouette that supports a calm reading flow.