Sans Normal Hibit 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to '210 MGothic' by Design210, Korean Fonts and 'FF Sero' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, product design, signage, editorial, friendly, modern, clean, approachable, casual, everyday clarity, warm neutrality, modern utility, approachability, rounded terminals, soft geometry, open apertures, even rhythm, humanist touch.
A rounded sans with smooth, continuous curves and gently softened stroke endings. The forms are largely geometric but avoid feeling rigid, with subtly humanist shaping in the curves and joins. Counters are open and generously rounded, contributing to clear interior space in letters like a, e, and s. The lowercase shows compact, tidy proportions with straightforward construction, while uppercase retains broad, calm silhouettes; overall spacing reads even and unforced, producing a steady text color.
Well-suited to interface copy, product labeling, and general-purpose branding where a warm, contemporary sans is desired. It should perform comfortably in short paragraphs and headings, and its rounded clarity also fits wayfinding and signage applications where a friendly but legible tone is important.
The font conveys an easygoing, contemporary tone—clean and neutral, but softened by rounded detailing. It feels friendly and informal without becoming playful or childish, striking a balance that suits everyday communication and brand voice work.
The design appears intended as an approachable workhorse sans: modern, readable, and versatile, with rounded details that soften the overall voice while keeping letterforms clear and familiar.
Round punctuation dots and curved joins reinforce the softened character, and the numerals follow the same smooth, simple logic as the letters. Diagonals (such as in K, V, W, X, and Y) keep a consistent softness at terminals, helping maintain a cohesive texture across mixed-case text.