Sans Superellipse Utkek 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Parsi' by Naghi Naghachian and 'Millenium Pro' by TypoStudio Pro (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, ui display, techy, futuristic, industrial, sporty, confident, modernize geometry, maximize impact, tech aesthetic, brand distinctiveness, rounded corners, squared bowls, superelliptic, geometric, blocky.
A wide, geometric sans with a rounded-rectangle (superellipse) construction throughout. Strokes are heavy and even, with softened outer corners and mostly squared counters that create a clean, machined look. Curves tend to flatten into straight segments, giving round letters like O/C/G a squarish, capsule-like profile, while joins are sturdy and minimally tapered. Spacing reads open and stable in text, with strong horizontals and consistent stroke endings that keep lines looking compact and solid.
Best suited to display settings where width and strong geometry can carry a message—headlines, brand marks, packaging, posters, and sports or tech-oriented identities. It can also work for large UI labels or dashboards where a robust, highly structured lettershape helps maintain clarity at a glance.
The overall tone feels contemporary and engineered—more technical than friendly, with a sleek, sci‑fi edge. Its squared curves and broad stance suggest speed, equipment, and digital interfaces, projecting confidence and control rather than delicacy.
The design appears intended to modernize geometric sans forms by replacing pure circles with rounded-rectangle geometry, producing a distinctive, system-like voice. It prioritizes impact, consistency, and a contemporary industrial aesthetic for branding and prominent typographic statements.
Distinctive superelliptic shaping is especially evident in the bowls and terminals, creating a cohesive ‘rounded-square’ rhythm across both cases and numerals. Diagonals (such as in V/W/X/Y/Z) stay crisp and firm, balancing the otherwise rounded geometry for a purposeful, modern texture.