Slab Rounded Orju 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, book text, packaging, branding, headlines, friendly, retro, approachable, warm, informal, soften slab, everyday readability, retro flavor, friendly branding, rounded slab, soft serifs, bracketed serifs, typewriter-like, open apertures.
A rounded slab-serif with soft, bulbous terminals and gently bracketed serifs that read as sturdy but not rigid. Strokes stay largely even throughout, with rounded joins and subtly tapered endings that smooth out corners. The lowercase is compact and readable with open counters and straightforward, near-monoline construction; the double-storey “g” and simple “a” reinforce a practical, text-forward design. Uppercase forms are calm and classical in proportion, while the numerals are clear and slightly playful, matching the softened serif treatment.
Well-suited to editorial layouts, book or long-form text, and identity work that benefits from warmth and clarity. It also works nicely for packaging, menus, and headings where a sturdy serif presence is desired without looking overly formal or sharp.
The overall tone is friendly and nostalgic, evoking print and editorial typography with a relaxed, human touch. Its rounded details temper the slab structure, making it feel approachable rather than austere, with a hint of vintage, typewriter-adjacent charm.
The design appears intended to combine the dependable structure of a slab serif with rounded, softened details for a more inviting voice. It aims for high legibility in text while maintaining a recognizable, slightly retro personality.
Round dots and terminals, plus the cushioned serif shapes, create a gentle rhythm across words and lines. In text, spacing appears comfortable and even, supporting continuous reading while keeping a distinctive, characterful silhouette.