Serif Normal Pemas 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, fashion, branding, posters, luxury, editorial, dramatic, refined, luxury appeal, editorial impact, premium branding, headline emphasis, didone-like, hairline, bracketless, crisp, sculpted.
A high-contrast serif with crisp, largely unbracketed hairline serifs and strongly modulated strokes. The letterforms show sharp, clean terminals, a vertical stress, and a polished, print-forward finish. Capitals feel stately and slightly expansive, while the lowercase keeps a steady, readable rhythm with compact details and pronounced thick–thin transitions. Numerals follow the same formal, contrasty logic with smooth curves and fine joining strokes.
Best suited to large-scale applications such as magazine headlines, fashion and beauty branding, premium packaging, posters, and elegant title treatments. It can work for short editorial subheads or pull quotes, but the delicate hairlines suggest avoiding very small sizes or low-resolution contexts.
The overall tone is elegant and high-end, with a dramatic, runway/editorial sensibility. Its sharp contrast and crisp serifs convey sophistication and authority, leaning more toward display refinement than casual warmth.
The font appears designed to deliver a modern, couture-leaning serif voice: sharp, authoritative, and visually luxurious, prioritizing striking contrast and clean typographic elegance for display-led communication.
The design’s thin elements become very delicate in tight settings, and the bold main strokes create a strong sparkle that reads best when given room. Curved characters (like C, G, O, Q, and S) emphasize smooth, sculptural bowls, reinforcing the font’s polished, headline-oriented personality.