Inline Mido 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logo marks, packaging, signage, industrial, retro, graphic, sporty, loud, attention grabbing, dimensional effect, brandable, signage-ready, inline detail, blocky, geometric, high-impact, display.
A heavy, geometric sans with compact proportions and broad, evenly weighted strokes. Each glyph is cut by a consistent inline channel that reads like a carved highlight running through stems, bowls, and diagonals, adding depth without breaking the silhouette. Curves are round and sturdy (notably in O/C/G), while joins and terminals stay clean and mostly squared, giving the set a solid, engineered feel. Spacing appears straightforward and the overall rhythm is dense and emphatic, with the inline detail creating a distinctive texture in both caps and lowercase.
Best suited to display contexts where the inline cut can be appreciated: headlines, posters, event graphics, and brand marks. It also works well on packaging or signage where a strong silhouette is needed but an added layer of detail helps differentiate the typography from a standard heavy sans.
The inline carving gives the face a stamped, machined energy that feels bold and attention-seeking. It evokes vintage sign lettering and athletic graphics—confident, utilitarian, and a bit playful—while maintaining a modern, simplified construction.
The design appears intended to deliver maximum impact with a familiar geometric skeleton, then distinguish itself through a consistent inline cut that adds dimensionality and a crafted, engraved character. The goal seems to be a versatile display face that feels both retro-referential and cleanly constructed.
The inline treatment is subtle enough to preserve readability but strong enough to create a noticeable shimmer at larger sizes, especially in rounded letters and numerals. The lowercase keeps the same structural logic as the caps, supporting cohesive set-wide texture in headlines.