Sans Normal Abmig 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica; 'Acto', 'Foreday Sans', 'Prelo Pro', 'Priva', and 'Priva Pro' by Monotype; and 'PF Centro Sans Pro' by Parachute (names referenced only for comparison).
Keywords: ui text, editorial, product branding, captions, presentations, modern, clean, technical, neutral, efficient, readability, modernization, emphasis, neutrality, versatility, oblique, humanist, open counters, rounded, crisp.
This is a slanted sans with smooth, rounded curves and clean terminals, combining circular bowls with gently tapered strokes. The letterforms are broadly open and legible, with spacious counters and a steady, low-contrast rhythm that keeps texture even across lines. Proportions feel balanced rather than condensed, and the shapes stay simple and geometric-leaning while still showing slight humanist softness in joins and curves.
It works well for user interfaces, dashboards, and product typography where clarity and a restrained, modern character are needed. The slanted construction also makes it useful for emphasis in editorial layouts, captions, and short marketing lines where a subtle sense of speed is desirable.
The overall tone is modern and practical, with a calm, straightforward voice suited to contemporary interfaces and branding. Its oblique stance adds a sense of motion and emphasis without feeling decorative or playful.
The design appears intended as a versatile italic/oblique companion with high everyday readability, offering a contemporary, understated look that can carry both functional text and branded messaging. Its simplified geometry and open forms suggest a focus on clarity, consistency, and cross-context usability.
Figures are simple and contemporary, with clear differentiation and a consistent slant that matches the letters. Diacritics shown (such as dots) appear compact and neatly placed, reinforcing a tidy, engineered feel in running text.