Sans Normal Itloh 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Doublewide' by Betatype, and 'Hogly' and 'MC Blothe Display Font' by Maulana Creative (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, logotypes, athletic, retro, loud, playful, chunky, high impact, branding, display readability, retro sport, rounded, compact, geometric, soft corners, heavy curves.
A heavy, expanded sans with rounded, geometric construction and tight internal counters. Curves are broad and smooth, with squared-off terminals and softly chamfered joins that create a slightly streamlined, stencil-like impression in places. The proportions emphasize wide bowls and generous horizontal reach, while apertures stay relatively small, making the texture dense and high-impact. Numerals and lowercase follow the same chunky logic, with round forms that feel pressed and flattened for a squat, solid silhouette.
Best suited for display settings where size and impact matter: posters, big headlines, titles, sports-themed graphics, packaging, and logo or wordmark work. It can also serve as an attention-forward UI or signage accent when used sparingly and with comfortable spacing.
The tone is bold and attention-grabbing with a sporty, retro display energy. Its rounded massing reads friendly rather than aggressive, giving it a playful confidence suited to big statements and graphic emphasis.
The likely intention is a bold, wide display sans that delivers instant visibility and a distinctive, rounded geometric character. It appears designed to balance strong presence with approachable shapes for branding and headline-driven layouts.
The design maintains strong consistency between uppercase, lowercase, and figures, with an overall low-contrast rhythm driven by large circular forms and thick crossbars. In continuous text, the dense counters and broad widths create a powerful, poster-like color that benefits from ample tracking and larger sizes.