Sans Normal Hyram 3 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, packaging, branding, posters, children's media, friendly, playful, casual, approachable, quirky, approachability, readability, warmth, informality, rounded, soft, humanist, informal, open counters.
A rounded, soft-edged sans with gently modulated strokes and subtly irregular, humanist construction. Curves are prominent and full, with open counters and slightly tapered terminals that keep the black shapes from feeling rigid. Proportions run on the roomy side with broad bowls and generous widths, while spacing remains even and readable in text. The overall drawing favors smooth continuity over strict geometry, giving letters a lightly hand-shaped feel without becoming script-like.
It works well for short-to-medium text in user interfaces, editorial sidebars, and product copy where a friendly voice is desired. The wide, open shapes also suit packaging, signage, and brand systems that want clarity without a sterile tone, and it can add character to posters and headings when set with comfortable tracking.
The font reads friendly and casual, with a playful warmth that avoids looking novelty-driven. Its softened forms and mild irregularities lend an approachable, conversational tone suited to upbeat or informal messaging.
The design appears intended to balance everyday legibility with a more personable, human touch. By combining open counters and rounded forms with mild stroke modulation, it aims to feel modern and clear while still distinctive and warm.
Round letters such as O/C/G show smooth, continuous curves, while joins and corners on forms like K/M/N/W are slightly softened rather than sharp. The numerals follow the same rounded logic, keeping a consistent color and rhythm alongside the letters.