Hollow Other Tide 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'JAF Domus Titling' by Just Another Foundry; 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Paneuropean', 'Avenir Next Rounded', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'Milk & Clay' by loryn ipsum (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, playful, retro, cartoon, friendly, bubbly, standout display, retro charm, friendly branding, dimensional effect, rounded, inline, outlined, soft, chunky.
A rounded, heavy display face built from soft, tubular strokes with generous curves and minimal sharp corners. Each glyph is filled but includes an interior inline/knockout that follows the stroke path, creating a hollowed, dimensional look with consistent internal spacing. Terminals are blunt and rounded, counters are open and circular, and curves are emphasized over straight geometry, giving letters a buoyant, inflated silhouette. The numerals and capitals follow the same chunky rhythm, with a slightly irregular, hand-drawn feel in details while maintaining overall consistency.
Best suited for display use such as posters, headlines, branding marks, packaging, and storefront or event signage where its rounded weight and inline detailing can be appreciated. It can work for short phrases and playful titling, but the interior cutouts make it less ideal for small-size reading or text-heavy layouts.
The font reads as cheerful and nostalgic, evoking classic sign lettering and cartoon titling with a lighthearted, approachable tone. The inline cutouts add a decorative sparkle that feels upbeat and attention-getting rather than formal.
The design appears intended to deliver maximum presence with a friendly, inflated letterform and a decorative inline treatment that adds depth and character. It prioritizes personality and visual impact, aiming for a retro-leaning, fun display voice that stands out in promotional and branded contexts.
The inline knockouts can visually thicken and thin within curves, which enhances the dimensional effect but may create busy interiors at smaller sizes or in dense text. In longer settings, the strong black mass and internal detailing produce a lively texture that works best when given breathing room.