Sans Normal Limad 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Esenka' by Differentialtype, 'Helvetica Now' by Monotype, and 'Lyu Lin' by Stefan Stoychev (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, energetic, modern, friendly, impact, speed, emphasis, branding, display, oblique, rounded, compact, high-impact, smooth.
A very heavy oblique sans with rounded terminals and smooth, compact curves. Letterforms lean consistently forward with a broad, even stroke that keeps counters relatively small, creating strong mass and high presence. Curved characters (O, C, G, Q) are built from clean elliptical shapes, while diagonals and joins (K, M, N, V, W, X) stay sturdy and simplified for clarity at display sizes. Lowercase forms are straightforward and robust, with single-storey a and g and a short, sturdy t; numerals are similarly bold and rounded, designed to read as solid shapes.
Best suited for short, high-impact settings such as headlines, posters, promotional graphics, and sports or fitness branding where a sense of motion is desirable. It can work for brief callouts or subheads in layouts, but its dense counters and strong slant make it less ideal for long-form reading at smaller sizes.
The overall tone is punchy and energetic, with a sporty, headline-ready confidence. Its forward slant and dense black rhythm suggest motion and urgency while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver immediate visual impact with a fast, dynamic stance, pairing rounded geometric construction with a heavy, compact build for strong readability in display contexts.
The weight distribution stays very even across the set, emphasizing silhouette over interior detail. Tight apertures and compact counters contribute to a strong, poster-like texture in paragraphs, especially in the sample text where the oblique angle reinforces a sense of speed.