Sans Normal Liroh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cybersport' by Anton Kokoshka, 'Mazot' by Hurufatfont, 'Neusa Neu' by Inhouse Type, and 'Saviko Sans' by Luhop Creative (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, promos, sporty, energetic, modern, assertive, dynamic, impact, motion, attention, strength, branding, slanted, geometric, rounded, compact, high-impact.
A heavy, forward-slanted sans with a compact, geometric build and rounded corners throughout. Strokes are broadly uniform with minimal modulation, creating a dense, high-ink texture and strong silhouette at display sizes. Counters are relatively tight and apertures are fairly closed, while terminals finish with clean, cut angles that reinforce the italic motion. Overall spacing feels sturdy and slightly compressed, emphasizing mass and momentum over delicacy.
Best suited for display typography where immediacy and impact are required—headlines, poster titles, sports or fitness branding, promotional graphics, and punchy packaging. It also works for short UI labels or badges when a bold, kinetic voice is desired, but its dense forms and tight counters make it less ideal for long-form text at small sizes.
The font projects speed and force, with a confident, competitive tone that reads as contemporary and no-nonsense. Its pronounced slant and chunky forms give it an energetic, action-oriented personality that feels at home in bold, attention-grabbing settings.
The design appears intended as an impact-driven italic sans that emphasizes motion and strength. By combining geometric roundness with a compact, weighty structure, it aims to deliver quick readability and a strong branded presence in high-energy applications.
The numeral set matches the same compact, heavy rhythm, producing strong blocky shapes that hold up well in short bursts. The lowercase maintains a consistent italic stance with simplified joins and sturdy bowls, keeping the texture even across mixed-case text.