Sans Normal Obneh 5 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Gotham' by Hoefler & Co., 'Linotype Spitz' by Linotype, 'Departura' by Nasir Udin, 'Newbery Sans Pro' by Sudtipos, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, assertive, friendly, retro, impact, legibility, approachability, brand presence, blocky, rounded, compact, soft corners, high impact.
A heavy, blocky sans with rounded bowls and softly eased corners that keep the texture from feeling harsh. Strokes are consistently thick, with simple, sturdy construction and minimal modulation, producing a dense, poster-ready color on the page. Counters are relatively tight and apertures lean toward closed, while curves stay smooth and broadly circular. The lowercase is compact and upright, with short extenders and a solid, even rhythm; numerals match the same chunky, rounded geometry for a cohesive overall set.
Best suited to headlines, posters, and display typography where its thick strokes and compact counters create immediate impact. It also works well for branding, packaging, and signage that benefits from a bold, friendly voice and strong silhouette recognition at a distance.
The overall tone is confident and attention-grabbing, with a warm, approachable softness from the rounded shapes. It reads as slightly retro and sporty—more “headline friendly” than technical—while still feeling straightforward and utilitarian.
The design appears intended to deliver maximum visual presence with simple, rounded forms that stay approachable. It prioritizes strong, uniform lettershapes and a consistent rhythm for punchy display settings and branding-forward applications.
In longer lines the weight creates a strong typographic mass, so spacing and line length will noticeably affect readability. The design’s rounded geometry and tight internal spaces favor larger sizes where counters can open up visually.