Sans Superellipse Hinoh 5 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Classic Grotesque' and 'Prelo Compressed' by Monotype and 'DIN 2014' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, condensed, assertive, sporty, poster, space saving, high impact, modern utility, display clarity, blocky, squared, superelliptical, compact, sturdy.
A compact, heavy sans with tightly drawn proportions and a pronounced vertical rhythm. Curves are built from rounded-rectangle (superellipse) geometry, giving counters and bowls a squared-off softness rather than true circles. Strokes are largely uniform with minimal modulation, terminals are clean and blunt, and spacing is tuned for dense, headline-style setting. The lowercase shows single-storey forms (notably a and g) with straightforward construction and slightly squared apertures that keep shapes crisp at large sizes.
Best suited to headlines, posters, signage, and brand marks where strong presence and tight set-width are advantages. It also works well for packaging and labels that need bold, space-efficient typography, and for short UI or navigation labels when a condensed, high-impact voice is desired.
The overall tone is forceful and functional, leaning toward industrial and athletic branding. Its condensed stance and blocky softness read as modern and utilitarian rather than refined, conveying urgency and impact without feeling sharp or aggressive.
The design appears intended to deliver maximum impact in limited horizontal space, using a superelliptical construction to keep forms friendly and consistent while retaining a dense, engineered feel.
Round characters such as O/Q and the numerals maintain the same rounded-rectangular skeleton, which helps consistency across letters and figures. The heavy weight and narrow widths create strong color on the page, so word shapes become compact and emphatic in continuous text.