Sans Normal Ornay 23 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Korolev' by Device, 'Gibstone' by Eko Bimantara, and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, confident, modern, friendly, straightforward, punchy, impact, clarity, modernity, utility, geometric, blocky, compact, smooth, clean.
This typeface is a sturdy sans with simplified, geometric construction and smooth, continuous curves. Strokes stay consistently heavy with minimal modulation, producing dark, even color in text. Counters are relatively tight and shapes feel compact, with rounded forms (O, C, e) leaning toward circular geometry and squared joins appearing clean and deliberate. Terminals are mostly blunt and horizontal/vertical cuts dominate, giving the design a crisp, no-nonsense rhythm. Numerals are similarly robust and highly legible, matching the letterforms’ dense, steady presence.
It is well suited to headlines, posters, and short-form editorial where strong typographic presence is needed. The steady, compact forms also work well for branding elements, packaging callouts, and UI labels where clarity and emphasis matter more than a light reading texture.
The overall tone is direct and assured, with a contemporary, utilitarian feel that still reads approachable due to its rounded geometry. It communicates clarity and emphasis rather than delicacy, making it feel energetic and dependable in messaging.
The design appears intended to deliver high-impact, highly legible sans-serif typography with a geometric backbone and minimal stylistic distraction. Its goal is to provide a confident, contemporary voice that holds up in bold statements and concise informational settings.
At display sizes the font’s tight apertures and dense stroke weight create strong impact; in longer passages the consistent darkness gives a solid, uniform texture. Uppercase forms read especially assertive, while the lowercase keeps a compact, workmanlike silhouette that stays clear in mixed-case settings.