Slab Normal Yiru 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Weekly' by Los Andes, 'Tabac Slab' by Suitcase Type Foundry, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, friendly, retro, confident, informal, impact, readability, versatility, approachability, nostalgia, blocky, rounded corners, soft terminals, heavy serifs, compact apertures.
A heavy slab-serif with large, rectangular serifs and softly rounded corners throughout. Strokes are consistently thick, with minimal modulation and a blunt, high-impact silhouette. Counters and apertures tend to be compact, giving the letters a dense, solid color, while spacing and proportions stay steady and readable in text. The lowercase shows straightforward, workmanlike forms with single-storey shapes where expected and a clear, simple rhythm.
This font is well suited to headlines, posters, and signage where strong presence and quick readability are needed. It can also work effectively on packaging and brand systems that want a sturdy, approachable voice, and it holds up in short text passages when set with comfortable spacing.
The overall tone is bold and approachable, combining a utilitarian sturdiness with a slightly nostalgic, poster-like warmth. Its chunky details and softened edges feel friendly and unpretentious rather than formal, lending an easygoing, everyday character.
The design appears intended as a dependable, high-impact slab for general-purpose display use—prioritizing clarity, weighty presence, and an inviting feel over delicate detail. Its consistent construction suggests a practical, versatile workhorse meant to read clearly across a range of sizes.
Numerals are robust and highly legible, matching the letterforms with broad, slabbed feet and a uniform weight. The design’s softened corners help the heavy shapes avoid feeling harsh, supporting use in larger text blocks as well as display settings.