Sans Normal Lyluy 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glober' by Fontfabric, 'Orgon Plan' by Hoftype, 'Nusara' by Locomotype, 'Neue Reman Gt' by Propertype, 'Point Panther' by Sarid Ezra, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, punchy, energetic, advertising-forward, attention grabbing, speed cue, bold branding, display emphasis, oblique, blocky, compact, rounded corners, high impact.
A heavy, oblique sans with compact proportions and broad, low-modulation strokes. The shapes are largely built from rounded rectangles and soft curves, with squared terminals and slightly chamfered-looking corners that keep the texture dense and steady. Counters are relatively tight for the weight, and the overall rhythm is muscular and forward-leaning, producing a strong, continuous dark mass in words and lines. Numerals and capitals share the same sturdy, simplified construction, prioritizing solidity and speed over delicacy.
Best suited to display settings where impact is the goal: headlines, posters, promotional graphics, and bold brand statements. It also works well for sports-oriented identity systems, event collateral, and packaging where a compact, forceful typographic voice is needed.
The slanted stance and thick, continuous color give the face a fast, assertive tone associated with action, sports, and attention-grabbing messaging. It feels contemporary and utilitarian, projecting momentum and confidence rather than refinement.
The design appears intended to deliver maximum emphasis with a streamlined, modern sans structure, combining a consistent oblique slant with dense, simplified shapes for immediate readability and strong visual punch.
The italic angle is consistent across cases, and the heavy weight benefits from generous internal shaping to preserve legibility at display sizes. The letterforms favor clear silhouettes and strong diagonals, which helps maintain recognition in short headlines and emphatic callouts.