Sans Normal Loray 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Apta' by Colophon Foundry, 'Capitana' by Floodfonts, 'Noah' by Fontfabric, and 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, playful, assertive, retro, impact, energy, headline, approachability, oblique, geometric, rounded, blunt, compact.
This is a heavy, oblique sans with broad proportions and a compact, punchy rhythm. Letterforms lean consistently forward, with smooth, rounded bowls and bluntly cut terminals that keep edges clean at large sizes. Curves are generous and circular (notably in O, Q, 8, 9), while diagonals and joins stay sturdy and simplified, producing an even, blocky texture. Counters are relatively open for the weight, and the overall silhouette favors solid, continuous shapes over sharp detailing.
Best suited for headlines, short slogans, and large-scale typography where the bold, oblique stance can carry personality. It works well in sports and lifestyle branding, event posters, packaging callouts, and UI moments that need a confident, friendly punch. For longer text, it will be most effective in brief bursts such as subheads or emphasis lines.
The overall tone is energetic and confident, with a sporty, poster-like presence. Its forward slant and rounded geometry give it a friendly, contemporary feel while still reading as bold and emphatic. The result lands between playful and assertive, suited to attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver maximum impact with a clean, geometric sans structure and an energetic forward lean. It prioritizes strong silhouettes, smooth curves, and simplified joins to stay readable and consistent at display sizes, while projecting a modern, action-oriented voice.
The slant is strong enough to be a defining trait, and the generous sidebearings combined with wide forms create a steady, billboard-like cadence. Numerals appear robust and highly legible, with rounded forms that match the letters closely, supporting cohesive headline setting.