Script Afmot 1 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, greeting cards, cheerful, friendly, retro, playful, folksy, handmade feel, approachability, display charm, informal elegance, rounded, brushy, looped, bouncy, informal.
A casual, brush-pen script with rounded terminals and smooth, swelling strokes that create a lively handwritten rhythm. Letterforms are mostly connected in running text, with generous loops and soft, bulb-like endings that keep the texture dark and even without feeling rigid. Capitals are prominent and curvy, often featuring open counters and decorative entry strokes, while lowercase forms stay compact with a relatively modest x-height and tall, narrow ascenders. Numerals match the handwriting with simple, slightly irregular shapes and rounded corners.
Well suited to short display settings where a friendly handwritten voice is desired—logos, packaging callouts, posters, invitations, greeting cards, and social graphics. It can also work for subheads or pull quotes, but benefits from generous sizing and spacing to keep joins and loops from crowding.
The overall tone is warm and personable, with a buoyant, optimistic feel that reads as handmade rather than polished calligraphy. Its looping forms and soft stroke endings give it a nostalgic, diner-menu friendliness while still feeling contemporary and approachable.
Designed to capture the charm of quick brush lettering in a consistent, font-ready system, emphasizing smooth connections, rounded forms, and expressive capitals for personable display typography.
Connections between letters vary naturally, producing a believable hand-drawn cadence and subtle shape differences from glyph to glyph. The tight internal spaces and dark joins can build a strong, bold text color in longer phrases, especially where loops and terminals cluster.