Sans Normal Joraz 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Nirand' by Jipatype and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, punchy, confident, modern, dynamic, impact, speed, emphasis, branding, oblique, rounded, compact counters, heavy strokes, tight apertures.
A heavy, oblique sans with broad proportions and rounded, smoothly drawn curves. Strokes are thick and fairly even, with gentle shaping at joins and terminals that keeps the texture clean rather than calligraphic. Counters and apertures run on the tight side (notably in letters like a, e, s, and 8), producing a dense, high-impact color. The overall rhythm is energetic, with forward slant and slightly compressed internal space giving words a continuous, fast-moving flow.
Best suited to headlines, large typographic statements, and branding where a bold, energetic voice is needed. It can work well for sports or streetwear-style identities, promotional graphics, and packaging that relies on strong silhouette and immediate readability at larger sizes.
The tone reads assertive and kinetic—optimized for attention and momentum. Its forward lean and dense blackness suggest speed, strength, and a contemporary, performance-oriented feel rather than a quiet editorial voice.
The design appears intended as a forceful, modern oblique sans that delivers maximum impact with minimal ornament. By combining wide forms, tight inner spaces, and smooth geometry, it aims to produce a confident, fast-moving typographic presence for display and branding contexts.
In running text the weight can quickly dominate, especially as spacing and enclosed shapes create a compact texture; it will benefit from generous line spacing and careful tracking at smaller sizes. Numerals match the letterforms in heft and roundness, giving a cohesive, display-minded set for headings and figures.