Sans Normal Joriw 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Cosmos' by Berthold, 'Gltp Starion' by Glowtype, 'Rotulo' by Huy!Fonts, 'New Epoch' by Jonahfonts, and 'Newbery Sans Pro' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, dynamic, modern, impact, speed, attention, modernity, display, slanted, geometric, compact counters, rounded, high-impact.
A heavy, right-slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes are thick and consistent enough to read as strongly monolinear at display sizes, with compact interior counters in letters like a, e, and s that reinforce a dense, punchy texture. Uppercase forms are broad and stable, while lowercase shows a single-storey a and g and a rounded, full-bodied rhythm. Numerals are similarly weighty and open, with a strong baseline presence and clear silhouettes.
Best suited to display typography such as headlines, posters, campaign graphics, and bold brand statements where impact and motion are desired. It can work well on packaging and apparel-style graphics, especially when set with generous spacing or at larger sizes to keep counters from filling in.
The overall tone is assertive and fast, with a forward-leaning posture that feels sporty and promotional. Its dense blackness and smooth curves give it a confident, modern voice suited to attention-grabbing messaging rather than quiet neutrality.
The design appears intended as a high-impact italic sans for modern commercial use, emphasizing speed, weight, and simple geometric forms. Its consistent slant and compact internal spaces suggest a focus on bold, energetic voice over extended-text comfort.
In the sample text, the tight counters and heavy joins create a dark paragraph color; letterspacing and line spacing will materially affect readability in longer settings. The slant is consistent across cases and numerals, and the design maintains a coherent, rounded geometry throughout.