Sans Contrasted Puga 5 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Shtozer' by Pepper Type (names referenced only for comparison).
Keywords: posters, headlines, logotypes, sports branding, packaging, industrial, gothic, authoritative, vintage, athletic, impact, signage, retro flavor, brand stamp, industrial tone, octagonal, chamfered, condensed feel, ink-trap like, notched.
A dense, blocky sans with squared construction and pronounced chamfered corners that create an octagonal, machined silhouette. Stems are heavy and vertical, while counters and joins introduce sharp, geometric cut-ins that read like notches or ink-trap-inspired voids. The uppercase leans toward tall, compact forms with narrow apertures, and the lowercase echoes the same angular logic with simplified bowls and sturdy shoulders. Numerals and capitals share consistent corner treatments and interior cutouts, producing a rhythmic, stenciled-like texture in text without actually breaking strokes apart.
Best suited for posters, headlines, and logotypes where its faceted geometry and interior cut-ins can read clearly. It also fits sports branding, packaging, and bold titling for music, games, or events that benefit from a tough, industrial flavor. For body text, it will perform more reliably at larger sizes and with generous tracking to preserve the sharp internal details.
The overall tone is forceful and utilitarian, evoking signage, equipment labeling, and old-school industrial lettering. Its angular cuts and dense color give it a stern, commanding voice with a vintage, gothic-adjacent edge. In longer lines it feels deliberate and emphatic, with a crisp, mechanical character rather than a soft or friendly one.
The design appears intended to deliver maximum impact through a compact, angular skeleton and consistent chamfered detailing, creating a strong visual signature in display settings. The repeated notches and faceted terminals suggest an aim for an engineered, retro-industrial identity that stays coherent across uppercase, lowercase, and numerals.
Interior cutouts appear in several letters (notably forms like A, B, D, O, P, R and related lowercase), creating distinctive negative shapes that increase patterning in headlines. Diacritics shown (such as the i/j dots) are rendered as sharp diamonds, reinforcing the faceted theme. The narrow openings in letters like C, E, S, and G can darken at small sizes, favoring display use where the angular details remain clear.