Sans Contrasted Puro 4 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, industrial, authoritative, retro, posterish, stencil-like, impact, display, industrial feel, retro poster, strong branding, blocky, condensed feel, vertical stress, ink-trap-like, notched.
A heavy, compact display face built from broad vertical masses and sharply carved internal cut-ins. The forms are strongly contrasted, with dominant thick stems and hairline-like joins that create narrow waists and slot-shaped counters. Terminals are mostly flat and squared, and many glyphs show deliberate notches and pinched transitions that read like stencil breaks or ink-trap cuts. Curves (C, O, S, 3, 8) are robust and squarish in spirit, while diagonals (V, W, X, Y) are simplified into chunky wedges with tight interior openings.
Best suited for headlines, posters, branding marks, and packaging where a commanding, high-impact texture is desirable. It can also work for signage or short labels when set with generous size and spacing to preserve the carved interior details.
The overall tone is bold and forceful, with a distinctly industrial, poster-era character. Its carved cut-ins add a mechanical, stamped quality that can feel both retro and assertive, making the text look engineered rather than handwritten or elegant.
The design appears intended as a striking display face that leverages dramatic cut-ins and strong vertical weight to create immediate visual impact. The repeated notch motif suggests a deliberate nod to stencil/industrial lettering and bold poster typography.
Spacing and rhythm are driven by large black shapes and consistent vertical emphasis, producing strong texture in lines of text. The distinctive interior slits and pinches become a defining motif at larger sizes, while at smaller sizes they may merge into dark blocks and reduce internal clarity.