Sans Normal Ipris 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Squad' by Fontfabric, 'American Auto' by Miller Type Foundry, 'Fact' by ParaType, 'Akwe Pro' by ROHH, 'Norpeth' by The Northern Block, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, merchandise, playful, chunky, friendly, cartoonish, bouncy, display impact, friendly tone, handmade feel, playful branding, rounded, soft corners, blobby, irregular, heavy.
A chunky, rounded sans with heavy, compact strokes and softly blunted corners. Curves are generously inflated and counters are small, producing a dense, high-impact texture in text. Shapes show slight irregularity from glyph to glyph, with subtly uneven edges and varied terminal treatments that create a hand-cut, organic feel rather than a mechanically perfect geometry. Spacing appears built for display use, with sturdy letterforms and a bouncy rhythm across words and lines.
This font works best in short, bold statements where its chunky silhouettes can carry the message—posters, splashy headlines, product packaging, stickers, and merchandise graphics. It also suits playful brand identities and kid-focused applications, and can add a humorous, informal tone to titles and social media graphics.
The overall tone is playful and approachable, leaning toward a cartoon and handmade poster aesthetic. Its weight and soft shapes give it a cozy, kid-friendly warmth, while the irregularities add energy and a casual, humorous voice.
The design appears intended to deliver maximum visual punch with rounded, friendly forms and a lightly handmade texture. It aims for immediate readability at display sizes while projecting a fun, casual personality.
Round letters like O and Q read as bold, pillowy forms, and several glyphs exhibit intentionally simplified construction that prioritizes impact over refinement at small sizes. The figures match the alphabet in heft and softness, supporting punchy numbering in headlines.