Sans Normal Ipris 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Knicknack' by Great Scott, 'Double Bubble 3 D' by Hipfonts, 'American Auto' by Miller Type Foundry, 'TPG DontBlurry' by Tolstrup Pryds Graphics, and 'Rohyt' by Typesketchbook (names referenced only for comparison).
Keywords: posters, packaging, kids media, headlines, stickers, playful, chunky, friendly, cartoonish, bouncy, approachability, humor, high impact, informality, youthful tone, rounded, soft, blobby, hand-drawn, puffy.
A heavy, rounded sans with inflated, blob-like strokes and softly irregular contours. Forms are built from broad curves with minimal angularity, giving counters a compact, pinched feel in letters like B, P, and R, while O and 0 read as plump ovals. Terminals are consistently soft and closed, and joins often swell slightly, producing an organic, hand-shaped rhythm. Overall spacing looks generous and the silhouettes stay clear at display sizes, with a deliberately uneven edge that adds character without breaking legibility.
Best suited for short-to-medium display copy where personality matters: posters, packaging, snack and confectionery branding, kids’ titles, playful event promos, and social graphics. It can also work for labels, stickers, and logos that benefit from a soft, adventurous tone, while longer body text may feel heavy due to the dense shapes.
The font projects a warm, goofy energy—more like cut-out shapes or marker-drawn lettering than a precise geometric sans. Its soft massing and rounded corners make it feel approachable and humorous, with a kid-friendly, snackable personality suited to lighthearted messaging.
The design appears intended to deliver maximum friendliness and impact through thick, rounded silhouettes and an intentionally imperfect edge. By prioritizing soft geometry and buoyant rhythm over strict precision, it aims to read as fun, informal, and instantly attention-grabbing in display contexts.
Uppercase and lowercase share a consistent “puffed” construction, with simple, single-storey lowercase forms (notably a, g) and compact ascenders/descenders that keep lines feeling dense. Numerals follow the same rounded, slightly irregular logic, staying bold and readable with minimal internal detail.