Sans Normal Sagem 5 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, social media, branding, friendly, playful, casual, handmade, airy, space saving, approachable tone, casual modernity, simple legibility, rounded, monoline, open counters, soft terminals, condensed.
This typeface presents a tall, condensed sans structure with monoline strokes and softly rounded terminals. Curves are smooth and slightly irregular in a human way, while verticals dominate the rhythm, giving the alphabet a narrow, upright stance. Counters stay relatively open for the width, and joins remain clean without sharp corners; many forms read as gently drawn rather than mechanically perfect. The figures follow the same narrow, simple construction, with clear, minimal detailing and a consistent stroke weight across straight and curved segments.
Best suited to display settings where a narrow footprint is helpful, such as headlines, posters, and packaging copy that needs to feel light and friendly. It can also work well for branding accents, social media graphics, and short editorial callouts where personality is desired without heavy stylization.
Overall, the font feels approachable and informal, with a light, breezy presence that suggests hand-drawn signage or friendly editorial styling. Its tall proportions and softened shapes create a cheerful, non-authoritarian tone that reads modern and uncomplicated rather than technical or austere.
The design intention appears to be a clean, condensed sans with a subtle hand-made character—prioritizing approachability and vertical economy while keeping forms simple, rounded, and highly legible at display sizes.
Spacing appears comfortable in running text despite the condensed proportions, and the letterforms maintain clear differentiation through simple, distinctive silhouettes (notably in the narrow uppercase and the compact, upright numerals). The visual system stays consistent across cases, preserving the same gentle curvature and pared-back construction.