Sans Normal Sagem 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children's, branding, friendly, playful, casual, hand-drawn, lighthearted, space-saving, approachability, informality, display clarity, personality, condensed, rounded, monoline, soft corners, quirky.
A condensed, monoline sans with softly rounded terminals and gently irregular curves that give it a human, hand-drawn feel. Strokes stay even with minimal contrast, while bowls and counters are open and rounded for clear forms in tight widths. Uppercase letters are tall and clean, and the lowercase shows simple, single-storey constructions with compact ascenders/descenders that keep the texture even in running text. Numerals follow the same narrow proportions and straightforward geometry, reading cleanly at display sizes.
Best suited for headlines, posters, packaging, and branding that benefit from a compact footprint and a warm, casual voice. It also works well for short UI labels or captions where space is limited, especially when a friendly, human tone is desired.
The overall tone is approachable and informal, with a mild quirkiness that feels personal rather than strictly engineered. Its narrow rhythm and rounded finishes keep it friendly, making it well suited to upbeat messaging and conversational voice.
The design appears intended to deliver a space-saving sans that stays personable and readable, balancing simple geometry with subtle hand-made irregularity. Its narrow proportions and soft terminals suggest a focus on approachable display typography rather than strict neutrality.
Spacing and rhythm read tight and vertical, creating a tall, economical line that still remains legible. The forms lean toward rounded, simplified geometry, avoiding sharp angles and elaborate detailing, which helps maintain consistency across mixed-case text and numerals.