Sans Normal Abmum 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Malva' by Harbor Type, 'Camphor' by Monotype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'Frederik' by The Northern Block (names referenced only for comparison).
Keywords: ui text, brand voice, editorial, marketing, captions, clean, modern, friendly, informal, approachable, readability, modern utility, casual emphasis, friendly tone, humanist, rounded, oblique, open forms, soft terminals.
A slanted sans with smooth, rounded construction and largely monoline strokes. Curves are generous and open, with wide apertures and simplified joins that keep counters clear at text sizes. Terminals tend to finish softly rather than sharply, and the overall rhythm is even, with a slightly relaxed, handwritten-leaning flow created by the consistent oblique angle. Numerals and capitals follow the same rounded, clean logic, maintaining a cohesive texture in continuous text.
Works well for user interfaces, short-form editorial, and marketing copy where an italic voice is needed without losing readability. The open forms and even stroke weight support captions, pull quotes, and secondary typographic layers that need to feel modern and friendly.
The tone reads contemporary and easygoing, combining a clean UI-like clarity with a casual, conversational slant. Its rounded shaping and open interiors feel friendly rather than technical, making it suitable for messaging that aims to be approachable and light.
The design appears intended as a versatile italic sans for everyday communication: clean enough for interface and informational settings, but softened through rounded shapes to feel more human and approachable.
The italic stance is steady and uniform across uppercase, lowercase, and figures, producing a smooth diagonal movement on the line. Letterforms emphasize clarity through open counters and uncomplicated geometry, resulting in a crisp, uncluttered color in paragraphs.