Sans Normal Abgen 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Polaris' by AVP; 'Qubo' by Hoftype; 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', and 'Helvetica World' by Linotype; 'H Central' and 'Ladoga LB' by MacCampus; and 'Arial Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, technical, efficient, neutral, clarity, modernization, emphasis, efficiency, versatility, oblique, geometric, monoline, open apertures, rounded terminals.
A slanted sans with a largely monoline construction and smooth, geometric curves. Round letters are built from near-elliptical bowls with consistent stroke weight, while straight strokes stay crisp and slightly softened at corners and terminals. Proportions feel balanced with moderate ascenders and descenders, and counters remain open for clarity. The numerals follow the same streamlined logic, with simple, sturdy shapes and minimal detailing.
This font suits interface labels, dashboards, and product typography where a clean italic voice is needed without sacrificing legibility. It also works well for contemporary branding, wayfinding, and editorial pull quotes or subheads that benefit from a modern, forward-leaning emphasis.
The overall tone is contemporary and matter-of-fact, with an energetic forward lean that suggests motion and efficiency. Its restrained, geometric drawing keeps it neutral and versatile rather than expressive or decorative.
The design appears intended to provide a pragmatic italic sans with geometric clarity and dependable readability. Its consistent strokes and open counters suggest a focus on functional communication across both display sizes and longer passages.
Curved forms (like C, G, O, Q, and S) read smooth and controlled, and diagonals (such as in A, K, V, W, X, and Y) keep a consistent angle that reinforces the oblique rhythm. The lowercase set maintains simple, uncluttered silhouettes suited to continuous text.