Sans Other Bulog 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, posters, packaging, social media, headlines, casual, friendly, hand-drawn, lively, sporty, humanist warmth, informal voice, motion, approachability, display legibility, rounded, slanted, open apertures, soft terminals, informal.
This italic sans has a loose, hand-drawn rhythm with rounded forms and gently fluctuating stroke energy. Lettershapes lean consistently forward and favor open, simplified construction, with soft terminals and smooth curves. Uppercase forms are compact and slightly irregular in a controlled way, while lowercase shows more personality in bowls and shoulders, creating a lively texture in text. Numerals follow the same casual logic, with rounded figures and a consistent rightward slant that keeps lines moving.
Well-suited for short-to-medium display settings where a casual, personable voice is desired—such as branding accents, posters, packaging callouts, and social media graphics. It can also work for subheads or pull quotes when you want movement and warmth, especially at sizes where the rounded details remain clear.
The overall tone is informal and approachable, evoking quick marker or brush-pen lettering without becoming overly decorative. It feels energetic and conversational, with a friendly, human cadence that reads as modern and lighthearted.
The design appears intended to deliver an easygoing, handwritten-leaning italic sans for upbeat communication. Its goal is to add motion and friendliness while keeping letterforms simple enough to stay legible in common display uses.
Spacing appears on the generous side, helping maintain clarity despite the animated shapes. The italic angle and rounded geometry create a continuous flow that’s especially noticeable in longer sample text, where the font produces a smooth, bouncy line quality.