Slab Contrasted Piru 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'FF Milo Slab' by FontFont, 'Equip Slab' by Hoftype, 'MVB Dovetail' by MVB, 'Egyptian Slate' by Monotype, 'PF Centro Slab Pro' by Parachute, and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, retro, confident, industrial, headline-ready, impact, stability, retro flavor, readable slabs, strong voice, chunky, blocky, bracketed, rounded, compact.
A heavy, slab-serif design with broad proportions and dense color on the page. Strokes are robust with subtly rounded joins and softened corners, and the serifs read as thick, block-like slabs that often feel slightly bracketed rather than razor-sharp. Counters are relatively tight, giving letters a compact, weighty presence, while the overall rhythm stays steady and readable across uppercase, lowercase, and numerals.
Well suited to display typography where impact is required—headlines, posters, brand marks, and packaging that benefits from a bold, dependable slab-serif statement. It can also work for short blocks of text such as pull quotes or labels when a dense, attention-grabbing texture is desired.
The tone is bold and workmanlike, with a classic print feel that recalls posters, editorial headlines, and utilitarian signage. Its chunky slabs and rounded sturdiness convey confidence and approachability rather than delicacy, making it feel grounded, retro-leaning, and assertive.
The design appears intended to deliver a strong slab-serif presence with a friendly, slightly softened construction, prioritizing visual weight, stability, and legibility for attention-forward typography.
The sample text shows strong line-to-line consistency and a prominent typographic voice at display sizes; the heavy serifs and compact counters create a dark, authoritative texture in paragraphs, best used when that density is a feature rather than a drawback.