Slab Contrasted Pira 2 is a very bold, wide, low contrast, upright, tall x-height, monospaced font.
Keywords: posters, headlines, signage, packaging, workwear branding, industrial, rugged, authoritative, mechanical, retro, impact, durability, heritage feel, labeling, blocky, chunky, square-serif, bracketless, ink-trap hints.
A heavy, square-shouldered slab serif with compact counters and emphatic rectangular terminals. Stems and slabs are robust and mostly unbracketed, giving the letterforms a carved, stamped look with crisp inside corners. The design keeps proportions generous and open, with a notably large x-height and short ascenders/descenders that create a dense, even texture in text. Curves are tightened into geometric bowls (notably in C, G, O, and e), while diagonals (V, W, X) remain broad and stable, reinforcing a sturdy, poster-like rhythm.
Best suited to display uses where bold presence and a uniform, stamped texture are assets—posters, storefront or wayfinding signage, packaging labels, and brand marks that want an industrial or heritage tone. It can also work for short, punchy UI labels or data readouts when a tough, no-nonsense voice is desired.
The font reads as utilitarian and tough, evoking letterpress work, industrial labeling, and vintage western/railroad signage. Its assertive slabs and compact apertures convey confidence and durability, with a mechanical regularity that feels technical and workmanlike.
The design appears intended to deliver maximum visual authority with a consistent, grid-like rhythm: a heavy slab serif built for strong readability at distance and for creating a distinctive, rugged typographic color in branding and display typography.
The figures are similarly weighty and simplified, matching the caps for strong hierarchy in headlines and set-piece numerals. In paragraph settings the dark color is consistent and attention-grabbing, prioritizing impact over delicacy, especially at larger sizes where the square serifs and tight joins become a defining feature.