Serif Contrasted Kumu 9 is a light, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, luxury, dramatic, refined, elegance, editorial impact, luxury branding, display emphasis, hairline, calligraphic, elegant, crisp, high-fashion.
This typeface is a sharply contrasted serif italic with a pronounced vertical axis and very fine hairlines against heavier main strokes. Serifs are delicate and pointed, with minimal bracketing and a crisp, engraved feel. The italic slant is consistent and smooth, with calligraphic entry/exit strokes that taper to needles, creating a bright, high-contrast sparkle in text. Proportions run on the wide side with generous spacing and open counters, and the figures follow the same thin-thick logic with sleek, refined curves.
It is well suited to headlines, pull quotes, and other prominent editorial applications where contrast and italic energy can carry the layout. The refined detailing also makes it a strong candidate for premium branding, beauty and fashion collateral, and upscale packaging. In longer settings it will feel most comfortable at moderate-to-large sizes where the hairlines remain clear.
The overall tone is polished and theatrical, combining couture elegance with a slightly dramatic, high-contrast flair. It reads as upscale and editorial, evoking fashion mastheads, luxury packaging, and classic high-end print aesthetics.
The design appears intended to deliver a classic high-contrast serif italic voice with modern crispness—emphasizing elegance, motion, and visual sparkle. Its wide proportions and sharp finishing suggest a focus on distinctive display typography for editorial and brand-forward contexts.
In the sample text, the thin diagonals and terminals create a lively rhythm, especially around joins and curved letters, giving the page a shimmering texture. The design favors grace and display impact over ruggedness, with sharp finishing details that stand out at larger sizes.