Sans Normal Joliz 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Leksa Sans' by Alexandra Korolkova, 'Proza' by Bureau Roffa, 'City Boys' and 'City Boys Soft' by Dharma Type, 'Telder HT Pro' by Huerta Tipográfica, 'Joanna Sans Nova' by Monotype, and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, playful, retro, impact, energy, attention, approachability, slanted, chunky, rounded, compact, bouncy.
A heavy, slanted sans with compact proportions and strongly rounded bowls. Strokes are thick and even, with smooth curve transitions and slightly tapered joins that keep counters open despite the weight. The italic angle is pronounced and consistent, giving letters a forward lean and a lively rhythm. Terminals are clean and mostly blunt, with curved letters showing soft, ballooned shapes; diagonals and junctions are sturdy and built for impact.
Best suited to short, high-impact text such as headlines, posters, logos, and promotional graphics where the italic motion and dense color can lead the layout. It can work well on packaging and apparel-style branding, and in any context that benefits from a bold, energetic voice rather than long-form readability.
The overall tone is energetic and assertive, with a friendly, slightly throwback feel. Its bold mass and strong slant read as fast and sporty, while the rounded construction keeps it approachable rather than aggressive.
The design appears intended to deliver maximum presence with a forward-leaning, energetic silhouette—combining a clean sans foundation with rounded, weighty forms for a modern-but-playful display voice.
Uppercase forms are broad and stable, while lowercase shapes feel more buoyant and animated, creating a noticeable shift in texture between cases. Numerals are similarly weighty and rounded, designed to hold up in large, attention-grabbing settings.