Sans Normal Bulos 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Clara Sans' by Signature Type Foundry, 'RyuGothic' by StudioJASO, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: ui text, body text, editorial, product labeling, signage, clean, modern, friendly, neutral, pragmatic, legibility, versatility, neutral branding, everyday text, interface clarity, humanist, open apertures, rounded curves, soft corners, even rhythm.
This typeface is a clean sans with gently rounded curves and largely even stroke thickness. Proportions feel balanced and slightly humanist: round letters are close to circular, while straighter forms maintain a soft, non-mechanical look. Apertures are open and counters are roomy, supporting clear letter shapes in both uppercase and lowercase. Terminals are mostly plain and crisp, and the overall spacing and rhythm read steady without looking rigid.
It works well for UI text and general-purpose typography where consistent texture and quick recognition matter. The open shapes and steady rhythm also suit short-to-medium editorial passages, product communication, and functional signage at moderate sizes.
The overall tone is modern and approachable, with a calm, matter-of-fact voice. Its softened geometry keeps it from feeling cold, making it suitable for contemporary interfaces and everyday editorial use where neutrality and clarity are desired.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and an even reading texture while retaining a mild human touch. Its forms aim for broad usability across both display and text settings without strong stylistic eccentricities.
Uppercase forms appear sturdy and simplified, while lowercase maintains readable differentiation (notably in forms like a, g, and t). Numerals follow the same straightforward construction, with rounded figures and clear silhouettes that match the text color well.