Slab Rounded Tela 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co., 'Equip Slab' by Hoftype, and 'Corporative Slab' and 'Faraon' by Latinotype (names referenced only for comparison).
Keywords: editorial, book text, headlines, packaging, posters, friendly, retro, approachable, scholarly, cozy, softened slab, text readability, retro warmth, robust clarity, rounded, soft serifs, bulky, sturdy, open counters.
A soft, slab-serif design with rounded terminals and thick, supportive serifs that read clearly at text sizes. Strokes are largely even, with gentle curves and softened corners that keep the shapes from feeling sharp or rigid. Proportions run on the broader side, with generous interior space and clear apertures, while maintaining a steady, readable rhythm across the alphabet and numerals.
Well-suited to editorial layouts and book typography where a comfortable, classic serif voice is desired without sharpness. It can also serve effectively in headlines and display settings—especially for branding, packaging, and posters—where a friendly, retro-leaning slab presence helps type stand out while staying readable.
The overall tone feels warm and inviting, combining a sturdy editorial presence with a slightly nostalgic, print-era charm. Its softened slabs and rounded details lend an informal friendliness, while the serif structure still signals reliability and tradition.
The design appears intended to merge the dependability of a slab serif with a softer, more personable finish. By rounding terminals and maintaining even stroke color, it aims for clarity and durability in text while preserving a distinctive, approachable character.
Uppercase forms feel solid and composed, while the lowercase carries a lively, readable texture with pronounced serifs and rounded joints. Numerals are clear and sturdy, matching the letterforms with consistent weight and similarly softened slab details.