Sans Normal Kaleh 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acherus Feral' by Horizon Type, 'Camphor' by Monotype, 'Clear Sans Text' by Positype, and 'Frederik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, friendly, confident, impact, momentum, clarity, approachability, promotion, slanted, rounded, compact, clean, sturdy.
A slanted sans with sturdy, low-contrast strokes and rounded curve joins that keep the forms smooth and cohesive. The letter shapes are compact and slightly wide-set in their bowls, with clean terminals and a consistent forward lean. Curves (C, O, S) are broadly circular, while diagonals (A, V, W, X, Y) are firm and stable, producing an even rhythm in both uppercase and lowercase. Numerals follow the same simplified, solid construction, designed for quick recognition at display sizes.
Well suited to headlines, posters, and bold brand statements where an italicized, high-impact sans is needed. It works especially well for sports, fitness, and product packaging that benefits from a sense of speed, but can also serve for short UI labels or callouts when set with adequate spacing.
The overall tone is energetic and contemporary, with a forward-leaning stance that suggests motion and momentum. Its rounded construction keeps it approachable, while the heavy presence reads assertive and promotional rather than delicate or editorial.
Designed to deliver a clear, modern sans voice with built-in motion through its slant, prioritizing impact and quick readability. The geometry and rounded detailing aim for a friendly, contemporary feel while maintaining a strong, promotional presence.
Counters are relatively open for a heavy, slanted style, helping legibility in short phrases. The lowercase shows a utilitarian, single-storey feel in key shapes (notably the 'a'), supporting a straightforward, signage-like voice.