Sans Normal Kagum 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Demoise Sans Serif' by Maculinc and 'Mersh' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, modern, assertive, emphasis, speed, impact, display, oblique, rounded, compact, angular cuts, large apertures.
A heavy, oblique sans with rounded bowls and clean, uninterrupted strokes. Forms are built from broad curves and straight segments with crisp, angled terminals that read as cut or sheared, reinforcing the forward slant. Counters are generally open and generous for the weight, while joins stay smooth and simplified, keeping the texture even in longer text. Capitals feel compact and sturdy; lowercase forms are straightforward with a single-storey "a" and a simple, utilitarian construction throughout.
This face is well suited to short to medium-length display settings where slanted emphasis and strong black shape are desirable—headlines, event promotions, sports and automotive branding, apparel graphics, and bold packaging callouts. It can work for brief subheads or pull quotes, but its weight and oblique stance are most effective when used to create hierarchy and motion rather than extended reading.
The overall tone is energetic and athletic, with a forward-leaning momentum that suggests speed and impact. Its solid mass and clean geometry give it a contemporary, no-nonsense voice suited to attention-getting communication.
The design appears intended to deliver a fast, forceful presence using a consistent oblique angle, simplified construction, and rounded geometry. Angled terminals and compact proportions emphasize speed and solidity while preserving clear, modern letterforms.
The numerals are robust and highly graphic, matching the uppercase rhythm and maintaining clear silhouettes at display sizes. Diacritics or additional character features are not shown, but the base alphabet demonstrates consistent slant, stroke endings, and spacing for a cohesive, headline-oriented texture.