Sans Normal Anrow 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, editorial, friendly, quirky, retro, approachable, informal, warmth, readability, character, modern retro, informality, soft terminals, humanist, rounded, lively, bouncy.
This typeface is a soft, humanist sans with rounded strokes and subtly flared terminals that create a gentle, slightly calligraphic rhythm. Curves are full and open, with generous bowls and clear apertures, while straight strokes show mild modulation and a lightly organic feel rather than rigid geometry. Proportions read as broadly balanced, with a steady cap height and a normal x-height, and spacing that supports smooth, readable word shapes. The numerals follow the same rounded construction, with simple, sturdy forms and consistent stroke behavior across the set.
It works especially well for branding systems, packaging, and promotional headlines where a warm, distinctive voice is useful. The open shapes also support short to medium editorial settings and display-size UI or signage where legibility and friendliness are both desired.
Overall, the font conveys a warm, personable tone with a hint of vintage charm. Its soft contours and lively details feel informal and inviting, making it well-suited to friendly messaging and brands that want character without looking eccentric or handcrafted.
The design appears intended to blend everyday readability with a softer, more expressive silhouette than a purely neutral sans. By combining open counters with gently flared terminals and mild stroke modulation, it aims to deliver a versatile text-and-display face that feels contemporary yet lightly retro.
In text, the face maintains a relaxed texture: round letters stay open, joins remain clean, and the slightly tapered terminals add motion without introducing sharpness. The design’s character is most apparent in curved letters and diagonals, which lean toward an organic, subtly playful silhouette.