Sans Normal Bimaw 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Frutiger' and 'Frutiger Arabic' by Linotype, and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, approachability, rounded, geometric, solid, crisp, high legibility.
A sturdy sans with a largely geometric construction and softly rounded curves. Strokes are consistently heavy with clean terminals and minimal modulation, producing an even, stable texture in text. Counters are open and circular forms (like O, C, and G) read smoothly, while straight-sided letters (E, F, H, N) keep a firm, architectural rhythm. Lowercase forms are simple and direct, with single-storey a and g, a short-armed r, and a compact, readable t; numerals are straightforward and balanced for display and interface-like use.
Well suited to bold headlines, posters, and prominent UI or product typography where impact and quick recognition matter. It can also work for branding and packaging that benefit from a modern, friendly sans with a strong presence.
The overall tone is contemporary and confident, with a friendly practicality rather than a decorative voice. Its roundness and even color make it feel approachable, while the weight and crisp geometry add emphasis and authority in headlines.
The design appears intended to deliver a modern, geometric sans voice with high visual impact and reliable clarity. It prioritizes simple letterforms, consistent stroke weight, and smooth curves to create a confident, broadly usable display-oriented style.
The typeface maintains a strong, uniform color across lines, and its generous interior spaces help preserve clarity at larger sizes. Curves and joins are smoothed enough to avoid harshness, giving the face a polished, product-oriented feel.