Sans Normal Edkej 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, posters, presentations, modern, clean, friendly, efficient, informal, clarity, versatility, friendly emphasis, neutral branding, oblique, rounded, open apertures, humanist, airy.
This is an oblique sans with smooth, rounded construction and a steady, even stroke. Curves are broad and open, counters stay generous, and terminals finish cleanly without decorative detailing. Proportions feel balanced with a moderate x-height and slightly lively, handwritten-leaning rhythm created by the consistent slant. Figures are clear and simple, matching the letterforms with straightforward shapes and minimal complexity.
It suits interface labels, short-form copy, and headings where a clean italic voice is needed without calligraphic flair. The rounded, open forms also work well for branding and packaging that aims for an approachable, contemporary feel, and for editorial pull quotes or subheads that benefit from a gentle emphasis.
The overall tone is contemporary and approachable, combining a practical, utilitarian clarity with a casual slanted energy. It feels friendly rather than formal, and its rounded shapes keep it from looking rigid or technical.
The design appears intended as a clear, versatile oblique sans that reads smoothly in continuous text while still providing a distinct, energetic tone. Its restrained stroke behavior and rounded geometry suggest a focus on legibility and broad, everyday usability rather than expressive display ornament.
The sample text shows good word-shape continuity: the slant is consistent across uppercase, lowercase, and numerals, and the spacing reads even at text sizes. Round letters (like O/C/G) maintain smooth curvature, while diagonals (like V/W/X) stay crisp and stable, giving the face a dependable, everyday texture.