Sans Normal Idmar 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, editorial, branding, packaging, posters, friendly, casual, modern, approachable, lively, readable italic, modern warmth, everyday sans, softened tone, humanist, oblique, rounded, soft terminals, open counters.
A clean italic sans with softly rounded geometry and consistently low stroke contrast. The letterforms lean with a smooth, continuous rhythm, pairing gentle curves with slightly tapered joins and rounded terminals. Uppercase shapes are simple and uncluttered, while the lowercase shows open apertures and compact bowls that keep words readable at text sizes. Numerals follow the same oblique, rounded construction, with even color and a steady baseline impression.
This font suits interfaces, product copy, and editorial layouts that want an italic voice without looking overly formal. It works well for brand systems needing a friendly, modern tone, and it can also support short headlines, captions, and callouts where a sense of motion and approachability is desirable.
The overall tone is friendly and informal, with a contemporary, conversational feel. Its soft corners and easy slant suggest motion and accessibility rather than strict neutrality, making it feel welcoming and lightly energetic.
The design appears intended to deliver a practical, everyday italic sans that stays clear in text while adding warmth and momentum. Its rounded construction and restrained contrast emphasize smooth reading and a contemporary, human feel over sharp, technical precision.
Spacing appears moderately generous, helping the italic angle stay legible in continuous text. Curved letters (like C, S, and O) maintain smooth, round contours, and straighter letters (like E, F, and T) keep softened corners to match the overall warmth.