Sans Normal Vekel 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, editorial, friendly, casual, lively, approachable, hand-drawn, approachability, warmth, informality, motion, rounded, soft terminals, slanted, bouncy, informal.
This typeface is a slanted, rounded sans with a smooth, monoline-driven feel and gently modulated curves. Strokes end in soft, slightly tapered terminals rather than sharp cuts, which gives the forms a warm, drawn quality. Uppercase letters are clean and open with simplified construction, while lowercase shapes lean more humanist, with generous bowls and a lightly uneven rhythm that feels intentionally organic. Numerals follow the same soft, curved logic and maintain clear, readable silhouettes.
It works well for brand identities that want an approachable, personable tone, as well as packaging, posters, and short-form marketing copy where character is a benefit. In editorial or web settings, it suits pull quotes, headings, and larger text sizes where its lively texture can be appreciated without becoming visually busy.
The overall tone is friendly and conversational, with an easygoing energy that reads as informal rather than strict or technical. The slant and rounded detailing add motion and warmth, suggesting a personable voice suited to light, upbeat messaging.
The design appears intended to combine the clarity of a simple sans with the warmth of a hand-drawn italic, creating a readable display-to-text companion for casual, human communication.
Spacing and rhythm feel relaxed, and the irregularities are subtle enough to stay legible while still signaling a handcrafted sensibility. Curves dominate the design, keeping the texture smooth in longer text, with occasional playful inflections in diagonals and joins that prevent the line from feeling mechanical.