Sans Normal Idmaf 12 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Meccanica' by Monotype (names referenced only for comparison).
Keywords: branding, ui labels, posters, packaging, headlines, friendly, casual, airy, modern, approachable, approachability, modern clarity, conversational tone, smooth readability, rounded, monoline, humanist, soft terminals, open counters.
This typeface is a slanted, monoline sans with softly rounded joins and gently tapered, open curves. Letterforms favor elliptical bowls and open apertures, with a consistent stroke that keeps the texture even and uncluttered. Capitals are clean and simple with rounded corners (notably in C, G, and S), while the lowercase maintains a straightforward, readable construction with single-storey a and g and a lightly curved descender on y. Numerals follow the same smooth, rounded logic, with clear differentiation and compact, balanced proportions.
It suits brand identities that want a modern, approachable feel, as well as display and short-to-medium text in posters, social graphics, and packaging. The smooth forms and open counters also make it a good fit for UI labels, onboarding screens, and product copy where a friendly tone is desired.
The overall tone is friendly and informal, with a smooth, handwritten-adjacent rhythm that feels contemporary rather than quirky. The slant and rounded terminals add warmth and motion, making the voice feel conversational and easygoing while remaining tidy and controlled.
The design appears intended to blend the clarity of a clean sans with the warmth of a casual slant, using rounded geometry and even strokes to keep the look cohesive across letters and numbers. It aims for approachable readability and a contemporary, informal voice rather than strict neutrality.
Counters stay open in letters like e, c, and s, helping the face read clearly at text sizes despite its relaxed posture. Curves are consistently softened across the set, and diagonals (v, w, x, y) keep a brisk, forward-leaning cadence without becoming sharp or aggressive.