Sans Normal Gobev 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, casual, friendly, contemporary, relaxed, approachable, approachability, informality, warmth, everyday utility, modern softness, monoline, rounded, humanist, soft terminals, slanted.
A slanted, monoline sans with rounded construction and a clear hand-drawn influence. Strokes stay even with gently softened terminals, producing smooth curves and open counters (notably in C, G, O, e, and g). Proportions are moderately wide and airy, with compact ascenders/descenders and a straightforward two-storey-like rhythm avoided in favor of simpler, single-storey forms (a and g). Numerals are rounded and consistent with the letterforms, keeping the same easy, flowing movement.
Well-suited to friendly branding, packaging, posters, and social media graphics where an approachable, handwritten-leaning sans can add warmth. It also works for short-to-medium headlines and pull quotes, and can be used in body text at comfortable sizes where a relaxed, flowing texture is desired.
The overall tone is informal and personable, reading like neat marker lettering rather than strict geometric typography. Its slant and softened shapes add a sense of motion and warmth, making text feel conversational and upbeat without becoming overly playful.
The design appears aimed at delivering a clean sans foundation with a casual, handwritten slant—prioritizing friendliness, smooth reading rhythm, and visual simplicity over rigid geometry or formal neutrality.
Diagonal joins and curved shoulders (m, n, r) contribute to a smooth texture in paragraphs, while distinctive angled strokes in letters like A, K, V, W, and X add a crisp, energetic rhythm. The ampersand follows the same simplified, rounded approach, matching the font’s easygoing voice.