Sans Superellipse Hokog 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro', 'Dexa Round', and 'Nicomedia' by Artegra and 'Gomme Sans' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, techy, impact, approachability, modern display, brand voice, sign clarity, rounded, blocky, soft corners, compact counters, heavy terminals.
A heavy, rounded sans with squarish curves and superellipse-style bowls that feel like softened rectangles. Strokes are broadly uniform, with blunt, flat terminals and generously rounded corners that keep the texture smooth despite the mass. Counters are compact and the joins are sturdy, producing a dense, confident rhythm in both uppercase and lowercase. Numerals match the same rounded-rect geometry, maintaining a consistent, chunky silhouette across the set.
This style is best suited to display sizes where its rounded-square forms and dense weight can carry personality—headlines, logos, packaging, and wayfinding-style graphics. It also works well for short UI labels or badges when you want a friendly, high-impact look, but it may feel heavy for extended body text.
The overall tone is bold and approachable, mixing a playful softness with a sturdy, utilitarian presence. Its rounded-square construction suggests a subtle retro-tech personality—friendly rather than sharp, but still assertive and attention-grabbing.
The design appears aimed at delivering maximum impact with softened geometry: a bold, contemporary display sans that stays approachable through rounded corners and compact, controlled counters. Its consistent construction suggests a focus on strong silhouette, quick recognition, and a cohesive, branded texture.
Uppercase forms read especially architectural and sign-like, while the lowercase stays simple and robust, prioritizing uniform color over delicate detail. The punctuation and dots shown appear large and clear, contributing to a loud, poster-forward voice.