Sans Superellipse Holup 5 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Mercurial' by Grype, 'Francker' and 'Francker Paneuropean' by Linotype, and 'Obvia Wide' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, retro, punchy, approachable, impact, approachability, retro flavor, display emphasis, geometric consistency, rounded, blocky, soft corners, compact joins, closed apertures.
A heavy, rounded sans with squarish curves that feel built from softened rectangles rather than true circles. Strokes are uniform and thick, with minimal modulation and a sturdy, poster-like color on the page. Counters are relatively small and apertures tend toward the closed side, giving letters a compact, dense rhythm. Terminals are mostly blunt with generous corner rounding, and the lowercase shows a tall x-height with simple, sturdy forms and single-storey shapes where applicable.
Best suited to display use where its dense, rounded forms can read large and clearly—headlines, posters, logos, packaging, and short-callout signage. It can also work for emphatic UI labels or buttons at larger sizes, where the soft corners and strong presence help establish a friendly, attention-grabbing voice.
The overall tone is bold and upbeat, with a friendly softness that keeps it from feeling aggressive. Its rounded-rectangle geometry adds a slightly retro, toy-like flavor, making it feel informal and approachable while still reading as solid and confident.
Likely designed to deliver maximum impact with a soft-edged, contemporary feel—combining strong typographic weight with rounded-rectangle geometry for a distinctive, approachable display voice.
The combination of tight internal space and heavy weight makes spacing and texture feel packed and energetic, especially in long lines. The superelliptical rounding is consistent across curves and corners, which helps it stay cohesive in both all-caps and mixed-case settings.