Sans Normal Murar 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Binate' and 'Morandi' by Monotype, 'Fact' by ParaType, and 'Gentona' and 'Milliard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, modern, impact, clarity, approachability, modernity, geometric, rounded, blocky, compact, heavy.
A heavy, geometric sans with broad proportions and a dense, even color on the page. Strokes are monolinear with rounded curves and squared terminals, producing a sturdy, block-like silhouette. Counters tend to be generous and circular/oval in letters like O, C, and e, while joins and diagonals are simplified for clarity in forms such as K, V, W, and X. The lowercase shows a single-storey a and g, a compact r, and a short-armed t, reinforcing a straightforward, contemporary construction. Numerals are similarly weighty and open, with simple, high-impact shapes suited to large settings.
Best suited for headlines, bold brand marks, packaging, and display typography where immediate impact is needed. It also works well for short UI labels or signage when a strong, friendly voice is desired, and for large numerals in prices, scores, or wayfinding.
The overall tone is assertive and upbeat, combining a friendly roundness with a strong, attention-grabbing presence. It feels contemporary and approachable rather than formal, with a poster-like impact that reads as energetic and confident.
The design appears intended to deliver a modern, approachable display sans with maximum visual punch. Its simplified geometry and sturdy construction suggest a focus on clarity and recognizability at a glance, supporting energetic branding and high-contrast layouts.
The heavy weight and broad letterforms create strong word shapes and high visibility, especially in headlines. In paragraph-like samples, the massed texture is striking and cohesive, suggesting the design prioritizes impact and legibility at larger sizes over delicate detail.