Sans Normal Mybus 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST; 'Plau Redonda' by Plau; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with broad proportions and compact, efficiently drawn counters. Curves are built from near-circular bowls and smooth arcs, paired with firm, straight terminals and minimal stroke modulation. The uppercase reads stable and block-like, while the lowercase keeps simple, open constructions with a single-storey a and g and round i/j dots. Numerals are similarly robust and straightforward, maintaining the same wide, solid presence and clear silhouettes.
This font is well suited to headlines, posters, and branding where maximum impact and quick recognition are needed. Its solid, geometric forms work effectively in signage and packaging, and it can also serve as a strong typographic accent for short UI labels or hero text where space allows.
The overall tone is bold and self-assured, with a friendly, contemporary warmth coming from the rounded geometry. Its dense color and generous width give it an emphatic, attention-grabbing voice that feels straightforward rather than delicate or ornamental.
The design appears intended to deliver a highly legible, contemporary sans voice with maximum visual weight and presence. By combining geometric roundness with firm terminals and compact counters, it aims for a clean, modern look that stays friendly while remaining assertive.
Spacing appears designed for strong word shapes at display sizes, with tight internal counters balanced by broad outer forms. The diagonal letters (like K, V, W, X) feel sturdy and slightly compact in their joins, reinforcing the font’s dense, poster-ready texture.