Slab Rounded Igha 7 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, packaging, branding, friendly, approachable, bookish, calm, retro, soften slab, improve readability, warm editorial voice, friendly branding, soft serifs, rounded slabs, open counters, generous spacing, smooth curves.
This typeface pairs a gentle slab-serif structure with noticeably rounded terminals and soft corner transitions. Strokes stay even and calm, with minimal modulation, and the serifs read as sturdy but cushioned rather than sharp. The letterforms are broadly proportioned with open bowls and counters, and the overall rhythm feels airy due to generous sidebearings and clear interior space. Lowercase forms are straightforward and readable, with simple joins and smoothly curved shoulders; the numerals share the same soft, steady construction.
It works well for editorial settings where a gentle serif presence is desired—magazine features, book interiors, and pull quotes that need readability with character. The friendly slabs also suit packaging and brand systems that aim for warmth and clarity, and the steady numerals can support simple data or price styling in print.
The rounded slab detailing gives the font a warm, approachable tone that feels more personable than formal. Its quiet, steady drawing suggests a relaxed, slightly vintage editorial mood—confident but not loud. Overall it communicates clarity with a friendly, human touch.
The design appears intended to blend slab-serif dependability with rounded, softened finishing to reduce severity and increase friendliness. It aims for clear, comfortable reading while maintaining a distinctive, slightly nostalgic voice appropriate for contemporary editorial and brand typography.
In text, the soft slab ends provide clear word shapes without the crisp bite of bracketed or sharp serifs, helping the page feel smooth and inviting. The capitals look particularly composed and stately, while the lowercase keeps an easy, conversational texture.